Research shows that customers are 65% more likely to buy a product after watching a product video. It is that straight forward. Product videos are one of the best ways to invest those marketing dollars. Let’s look at Kaiser Leadership Solutions as an example....
When we think of making a 30 second commercial, the traditional response is to get out our storyboard and start planning every aspect. We want to plan out every second of it, every detail, and every shot. This takes a ton of time, resources, and of course, money....
