My third video marketing tip is to create videos of your products. Research has shown that customers are 85% more likely to purchase a product after viewing a video about that product. Personally, I think that it all comes down to confidence. When we purchase a product online, we want to be confidant that it is as good as it promises to be. One way to improve a customer’s confidence is to allow them to see that product in a video.
Product videos do not have to be complicated or have a large budget attached to them. In fact, product videos are often very economical to produce especially if you can shoot several product videos in one day. I think what’s really interesting is that sales of a product go up even if the person doesn’t watch the video. Just the fact that you have gone through the trouble of making the product video says a lot to your potential customers.
We all want our potential customers to have confidence in our products. I know that I want my potential customers to have confidence in our video production services. One of the best things that you can do to build that customer confidence is to create those product videos.
I’ve put this video tip in a quick video. Check it out:
If you sell products and are considering creating some product videos, then please give us a call. Our Charlotte Video Production Company would be happy to sit down with you for a free consultation. Please give us a call at (336) 403-9273.