Video Can Help Change Your Work Culture: The Cone Health Example

It’s a challenge for any company to change their organization’s culture. How do you get a large team of people all on the same board and heading in the same direction? Video can go along way in making that happen. Here are a few benefits of using video to change corporate culture:

1) The same consistent message is heard by everyone.
We all know the risk of communicating corporate values to a lead team of people and then having them spread that message to their team.  It’s like that game we played as children where one person whispers something in your ear and you repeat it to the person next to you.  By the time it gets to the last person, it’s a completely different message.  Video can eliminate all of that confusion and provide a clear and consistent message.

2) No everyone has to be in the same room at the same time.
We’ve all been to those all-hands-on-deck company meetings. Yet, invariably, some employees are not able to be at the meeting. How can those employees get the same message if they missed the meeting? Video solves that problem. The video can be place on the company’s website that can only be accessed by employees. YouTube offers a way to upload a video that is either password protected or unlisted.  An unlisted video on YouTube means that only those people with that specific video link may view that video. It does not come up in the search results. You can make sure that everyone views the video and receives the same and consistent message.

3) Video can communicate much more than can be achieved through a simple presentation with some power point slides shown on a large screen.
Communicating a culture shift can be a tricky issue. Communicating it through a speech can be tricky as well. With video, you can use animations, images, music, graphics, charts and much more to communicate your message in a way to connects to your employees.

4) New hires can have access to the same message.
Video is a great way to keep your evolving team up to date on your company’s culture. Showing the video can be part of a new hire process for every new employee. It’s a great way to ensure that everyone has received the same message about your company’s culture. These are just some of the ways that video can go a long way in helping your employees feel that they are on an united team with the same values and goals. Here is a great example of a video that we created for Cone Health. Their goal was to change the culture at Cone Health to fit the changing needs of healthcare today.

Is your company’s culture evolving? Do you need to get your team moving in the same direction with the same values and beliefs? We would love to talk with you about video can help you accomplish your goals. Let a experienced video production company in Charlotte help! We offer a free consultation. Please give us a call at (336) 403-9273 or fill out our contact form.