The most common question I get is: “How do I use video on my website?” We all need to get a handle on this question so that we can continue to give our customers what they are looking for. You have about 6 seconds to grab someone’s attention when they visit your website before they go to the next business listed in their search results. How are you going to get them interested in learning about your business?
The best thing you can do is to have a video on your home page. If you do this, there is a 90% chance that they will click that play button and will watch your video. From there, they are now engaged with your business. This is the best chance you have of gaining a new customer.
The next question is “What should the video be about?” This depends on your business. If your business is service based, then a testimonial video mixed with information about your service would be ideal. A potential customer wants to get a sense of you and hear from the people who have used your services. This really helps begin building the trust level between you and your new customer. If you offer products, then the video should showcase these products. It never hurts to have a testimonial component to this type of video as well. It’s great when a potential customer can hear from someone who has used your products.
Just keep in mind that today’s internet users want to learn about your business quickly and efficiently before decided whether you can meet their needs. And, a web video can do an excellent job at accomplishing that need. The last thing you want is to lose a sale because they clicked on your competitor’s website after not finding what they were looking for in the 6 seconds that they spent scanning a lot of text on your website.