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Are Product Videos Worth the Investment?

Are Product Videos Worth the Investment?

Research shows that customers are 65% more likely to buy a product after watching a product video. It is that straight forward. Product videos are one of the best ways to invest those marketing dollars. Let’s look at Kaiser Leadership Solutions as an example. They have an instrument called the Integrated Personality Summary (IPS). HR […]

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What? An Unscripted Commercial?

What? An Unscripted Commercial?

We convinced our client at Carolina Hearing Doctors to trust us in creating commercials for his business.  Yes, he was worried because we did not approach it in the typical way. Yes, he doubted his decision as we went along in creating the commercials.  But, he is absolutely thrilled with the end result.  Did it cost a lot less money than the traditional approach? Definitely!  Does the viewer feel sold to? No!  Does it come off genuine and real? Absolutely!  And, hopefully it makes the viewer want to know more about Carolina Hearing Doctors.  What do you think of their commercial?

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How to Impress a Video Production Company

How to Impress a Video Production Company

We here at Apex Video Productions are all about 4 key phrases when it comes to video production. We call these the “Words to Impress your Video Company” and they are a key part of the vocabulary of video production. They make your video professional and differentiate it from any other video out there! 1.”Lower […]

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A Day With An “Idol”: A Fun Video Production Project

A Day With An “Idol”: A Fun Video Production Project

I partnered with KPSR for our day long video shoot with Chris Daughtry. Chris is the lead vocalist and guitarist for the rock band “Daughtry” and was the fourth-place contestant on American Idol […]

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We did it again…….

We did it again…….

Who loves being in front of a video camera? Like so many of our clients, they want a video to promote their business but they dread being on camera. I often here things like “I’m terrible on camera. I hate getting my picture taken. Do I have to be in the video?” This is always […]

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Christopher featured on the Triad’s NPR “Voices & Viewpoints” show

Christopher featured on the Triad’s NPR “Voices & Viewpoints” show

I had the honor of sitting down with Denise Franklin, host of WFDD’s “Voices & Viewpoints” show, and discussing some of my adventures spanning 20 years in this business.

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