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Live streaming event of President Trump’s visit to Greensboro

Live streaming event of President Trump’s visit to Greensboro

President Trump came to Greensboro, NC on the evening of October 7th to attend a fundraiser. To ensure there is a television news camera crew with the President at all times, the major networks share the duty of providing coverage. Instead of all three networks each providing coverage of the arrival they share a “pool” […]

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Are Product Videos Worth the Investment?

Are Product Videos Worth the Investment?

Research shows that customers are 65% more likely to buy a product after watching a product video. It is that straight forward. Product videos are one of the best ways to invest those marketing dollars. Let’s look at Kaiser Leadership Solutions as an example. They have an instrument called the Integrated Personality Summary (IPS). HR […]

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How Can Video Help Train Clinical Researchers?

How Can Video Help Train Clinical Researchers?

An important part of any clinical research trial is that everyone is trained properly to carry out the trial. This gets even trickier if you have different sites that are carrying out the same trial. For Audentes Therapeutics (a biotech company), this issue became paramount as they prepared for their first clinical trial at multiple […]

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A Slider Isn’t a Hamburger in Our Video Production World

A Slider Isn’t a Hamburger in Our Video Production World

I love to eat sliders.  They are the perfect food for this beautiful fall weather.  We grill them outside and throw our favorite toppings on them. As a video production family, a slider has another meaning.  It refers to putting our camera on long tracks that are up on stands and sliding the camera from […]

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How to Impress a Video Production Company

How to Impress a Video Production Company

We here at Apex Video Productions are all about 4 key phrases when it comes to video production. We call these the “Words to Impress your Video Company” and they are a key part of the vocabulary of video production. They make your video professional and differentiate it from any other video out there! 1.”Lower […]

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7 Video Marketing Tips

7 Video Marketing Tips

We’ve create a videos series that covers 7 video marketing tips that can help you to use video to grow your business.

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Video Marketing Tip: How Video Can Help Grow Your Business Part 7

Video Marketing Tip: How Video Can Help Grow Your Business Part 7

There are three places where you can put your key search words: The title of your video, the description, and the tag word section. These are great places to insert your key words. One of my main key words is Video Production Company. I try to insert it in all three areas of each video that I upload. As a side note, it’s also important to have a link to your website in the description section of your video.

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Video Marketing Tip: How to Use Video to Grow Your Business Part #4

Video Marketing Tip: How to Use Video to Grow Your Business Part #4

I wonder how many emails I get a day. It seems like they come in all day long. I also get several sales calls a day from people trying to sell me their products and services. My initial reaction is to avoid the sales calls and delete all emails from people that I don’t know. […]

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Key Search Words: What Do They Have to Do With My Video?

Key Search Words: What Do They Have to Do With My Video?

Now that your video production company has completed your new video, how are you going to get your potential customers to see it? How are you going to get the exposure that you want for your video and for your company? One easy way to get people to view your video is by choosing keywords […]

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Video Production for a Non-Profit: Part 3 “The Boys”

Video Production for a Non-Profit: Part 3 “The Boys”

Apex Video Productions is an award winning video production company in Greensboro that worked with the Non-Profit Agency Power Cross. This video production was very moving.

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How to Use Video to Not “Sell” to Your Customers

How to Use Video to Not “Sell” to Your Customers

None of us wants to listen to a sales pitch. What we really want is information. Traditional videos such as commercials are generally thought of as sales pitch, With my own daughters, I have told them that you can’t always trust what you see in TV commercials. I am sure that we have all purchased […]

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How to Use Video Production to Reduce Call Center Load

How to Use Video Production to Reduce Call Center Load

One of our new video clients told us that there is one call that their call center keeps getting: How do we install the Clamp Forever Duct System? Installers frmm around the country have issues figuring out how to install this system. Once you understand how to do it, it is a really easy system […]

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