I recently had the pleasure of meeting with Bill Brown from BD Brown Communications. We had a fascinating discussion as to whether technology such as video production is expensive or not. During that conversation, Bill said something that really hit home for me. He said that his goal is to make technology an extension of a person’s business.
This got me thinking about video. When a video project becomes an extension of someone’s business, then it becomes very inexpensive to do it when you consider the ROI. Let’s take the video that we did for Action Coach as an example. We created an introductory video for Mary Ann Hauser. The goal of the video was to introduce her business coaching services to prospective clients. Here’s the video:
Let’s see how expensive this video was for her. She put her video on YouTube and tagged it with her google key search words. Someone was on YouTube searching for a business coach. That person saw her video, was impressed with her, called her and eventually hired her as a business coach. The video was not only paid for from that one client but it made her money. Now, that is not the end of her story. The video remains on YouTube for anyone else to see who might be looking for a business coach. She also includes this video in emails to prospective clients. Many times, these emails have lead to prospective clients wanting to have a meeting with her to discuss her business coaching services. She has her video on Facebook where she has over 300 fans. She has it on LinkedIn where she has over 500 connections. She has her video on her website. She has it posted on other video sharing sites tagged with her key words. These external links back to her website are crucial in google rankings. She has shown her video at networking events. In other words, her video is an EXTENSION OF HER BUSINESS! Thus, the ROI on this video continues to amaze her. If you ask her if video production is expensive, she would say that it is the best investment that anyone can make in their business.
Now, let’s say that you have a video created for your business and use it at one trade show. You may have great success from showing it at that one show. But, let’s say that you don’t know how to get it on your website or don’t know how to get it on other video sharing sites. Let’s say that you don’t know how to get it in an email for prospective clients. Let’s say that you only use the video at this one trade show. For this client, video production is very expensive due to the lower ROI.
A great benefit of working with us is that we are passionate about you using your videos in as many ways of possible! We really want your videos to become an extension of your business. We take the time to teach you everything you need to know about how to use your video to get the greatest ROI possible.
Are you ready to create some great videos that will become an extension of your business? If so, we would love to hear from you. Give us a call today to schedule a time to meet, (336) 403-9273 or fill out our contact form.