How to Use Video Production to Promote Your Event

So you have an event coming up.  What is the best way to promote it?  Within the new world of social media, web video is one of the best ways to promote your event.  Web video is an excellent solution especially for yearly events.  I guarantee you that your investment of hiring a video production company to video your event is well worth your money.   We recently had the opportunity to donate our talents to the Walk-For-Wishes event held in Tanglewood Park on Nov. 13th.   They were expecting 600 walkers and more than 1000 showed up.  It went so well that the Make-A-Wish Foundation is going to make this walk an annual event.

There are several ways that this video production is going to be used.  First, we created a video about the event that was uploaded to YouTube.  The link to the video was shared with many of the participants through Facebook.  This was a great experience for them because they were able to see highlights of this wonderful event.  You can view their video here.

The second way that this video production is going to be used it to attract new sponsors and participants for next year’s event.  We put this video on a DVD for Don Timmons, the Triad Regional Director of the Make-A-Wish Foundation.  Throughout the year, he will  show this DVD  to potential sponsors and volunteer groups.   He believes that this video is so moving that it will help him to attract new sponsors and participants for next year.   It is great that he can let the DVD do the talking for him.  There is no better way to give people an idea of an event than through a video.

The third way that this video production is going to be used is through promoting the event for next year.  We are going to use the same footage and use it to create a press release for the local TV stations.  This is going to be a wonderful way for the organization to get some awesome press of their upcoming event for very little additional investment of both time and money.

The final way that this video productions is going to be used is through the social media outlets.  The video footage will be used on Facebook, Twitter, YouTube to generate a lot of buzz for their upcoming event.

The most important thing to understand is that this one time investment of hiring a video production company to cover your event can lead to so many opportunities to promote your event in the future.  Without the video footage, none of it would be possible.  With that said, there is no better way to market your company that through the use of video.