FAQ

Why should I have a video on my website?

Video has become a huge phenomenon on the web. When people visit your website, they basically absorb your information through one or more of their senses: listening to audio files, reading your company information, or viewing the graphics. Since a basic business goal is to reach the greatest number of visitors possible, you’ll want to present information that stimulates all possible senses to wow each prospective client.  Since video is the latest and hottest online trend, adding video clips is a wise marketing decision to add that WOW factor. From a business perspective, you need to create engaging content whenever and wherever you can. Video is an excellent tool to engage customers. It just makes sense.

How can video help my search engine ranking?

Video on the web is an extremely powerful tool for generating high search engine results. Uploading video to websites such as YouTube, Google Video, myspaceTV, and metacafe has proven to dramatically help search rankings. Companies who have a more aggressive video marketing strategy that take advantage of syndication, video site mapping and embedding transcribed videos within their sites will result in a higher overall site ranking.

Can you describe the process of making a video?

Phase 1 – We will help you identify the goals and objectives of your video, decide exactly who your target audience needs to be, prepare an outline of the points you want to make, and finally write a script outline of the piece that is to be produced.

Phase 2 – Once the final script has been approved, production (shooting) of the project can begin. Production for most videos can be shot in one day. When looking for a production company it is very important to ask what format they are shooting in: SD (standard definition) or HD (high definition). Over 80% of internet connected computers are equipped to handle HD video. It’s very advantageous to choose a company like Apex Video Productions that uses high definition cameras.

Phase 3 – After the shoot is wrapped, post-production can begin. During this phase all footage, music, graphics and sound get edited together and submitted for your approval. After the final post-production approval, the videos will then be exported and compressed for the web, and syndicated through your approved networks.

I want to shoot a 30 second “video advertisement” to post on my website. Can Apex Video Productions help me?

Apex Video Productions does do promotional video and multi-media for the web, and we can help you with all aspects of your video production including videography, video production, video editing, and even voice-over narration to help you attain an expert final 30 second video for your website.

I have a small business I want to advertise and require a 30 second video commercial for television. Can Apex Video Productions help me?

Apex Video Productions has over 16 years of videography and media broadcast experience, and we can help you with all aspects of your video production including videography, video production, video editing, and even voice-over narration to help you attain a 30 second video commercial for television.

I have a wedding coming up that I want to have captured on video, can Apex Video Productions shoot it?

No, Apex Video Productions specializes in web, documentary, educational and promotional video production. There are video production companies that specialize in capturing the special day of weddings and they would be best suited for the job. They can be found in local wedding guides.