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Are Product Videos Worth the Investment?

Are Product Videos Worth the Investment?

Research shows that customers are 65% more likely to buy a product after watching a product video. It is that straight forward. Product videos are one of the best ways to invest those marketing dollars. Let’s look at Kaiser Leadership Solutions as an example. They have an instrument called the Integrated Personality Summary (IPS). HR […]

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How Can Video Help Train Clinical Researchers?

How Can Video Help Train Clinical Researchers?

An important part of any clinical research trial is that everyone is trained properly to carry out the trial. This gets even trickier if you have different sites that are carrying out the same trial. For Audentes Therapeutics (a biotech company), this issue became paramount as they prepared for their first clinical trial at multiple […]

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What? An Unscripted Commercial?

What? An Unscripted Commercial?

We convinced our client at Carolina Hearing Doctors to trust us in creating commercials for his business.  Yes, he was worried because we did not approach it in the typical way. Yes, he doubted his decision as we went along in creating the commercials.  But, he is absolutely thrilled with the end result.  Did it cost a lot less money than the traditional approach? Definitely!  Does the viewer feel sold to? No!  Does it come off genuine and real? Absolutely!  And, hopefully it makes the viewer want to know more about Carolina Hearing Doctors.  What do you think of their commercial?

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How Can a Testimonial Video Help My Business?

How Can a Testimonial Video Help My Business?

Charlotte Video Production Company For any business owner, it’s important to take your website visitors and convert them into new customers.  One sure way  of doing this is to have your satisfied customers talk about your wonderful products and services.  When used properly, these videos will make your website more visually appealing and more “sticky”.  Sticky […]

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Watching videos can be good for your health

Watching videos can be good for your health

Yes, doctors will agree that watching videos can be good for your health.  Here at Apex Video Productions we truly believe in making videos that help people.  Sometimes we get a dose of our own medicine.  We recently did a “meet the doctor” type video for Blue Ridge Medical Group that highlighted one of their […]

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How to Use Video to Promote a Conference: Gilbarco Veeder-Root

How to Use Video to Promote a Conference: Gilbarco Veeder-Root

Creating a promotional video can be a great idea especially if your conference is a recurring event. For one of our clients, they have an annual conference. They decided to hire us to get some footage of the conference as well as interview some of the participants. We were really able to edit together a […]

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Video Can Help Change Your Work Culture: The Cone Health Example

Video Can Help Change Your Work Culture: The Cone Health Example

It’s a challenge for any company to change their organization’s culture. How do you get a large team of people all on the same board and heading in the same direction? Video can go along way in making that happen. Here are a few benefits of using video to change corporate culture: 1) The same […]

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Video Marketing Tip #1: How to use Video to drive people to your website

Video Marketing Tip #1: How to use Video to drive people to your website

Video Marketing Tip: Part 1- Distribute your video to as many video sharing websites as possible.

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Video Production and Social Media?

Video Production and Social Media?

We were excited when Beaufurn selected our video production company for their video project. They are a local manufacturing company that produces beautiful chairs for national companies. They want to tell their company’s story so that buyers can understand why they are different from other companies that sell chairs. One of the main differences is […]

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How to Use Video to Not “Sell” to Your Customers

How to Use Video to Not “Sell” to Your Customers

None of us wants to listen to a sales pitch. What we really want is information. Traditional videos such as commercials are generally thought of as sales pitch, With my own daughters, I have told them that you can’t always trust what you see in TV commercials. I am sure that we have all purchased […]

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How to Use Video Production to Reduce Call Center Load

How to Use Video Production to Reduce Call Center Load

One of our new video clients told us that there is one call that their call center keeps getting: How do we install the Clamp Forever Duct System? Installers frmm around the country have issues figuring out how to install this system. Once you understand how to do it, it is a really easy system […]

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Video Production Tip: How to play your video from your iPad

Video Production Tip: How to play your video from your iPad

When we at Apex Video Productions spend hours of our creative and technical energy to make a video production look as high quality as possible, we cringe when clients ask for their video on DVD.  When, for the price of a cup of coffee, our clients can playback their video in HD quality from their iPad. […]

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