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Video Production and Social Media?

Video Production and Social Media?

We were excited when Beaufurn selected our video production company for their video project. They are a local manufacturing company that produces beautiful chairs for national companies. They want to tell their company’s story so that buyers can understand why they are different from other companies that sell chairs. One of the main differences is […]

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Key Search Words: What Do They Have to Do With My Video?

Key Search Words: What Do They Have to Do With My Video?

Now that your video production company has completed your new video, how are you going to get your potential customers to see it? How are you going to get the exposure that you want for your video and for your company? One easy way to get people to view your video is by choosing keywords […]

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Summer Road Trip

Summer Road Trip

Summer Road Trip Planes, trains….Motor Coach? In my 21 years in video production work I have taken many modes of transportation to get me to a location, but this is the first time I’ve taken a luxury motor coach. For the next week this will be my ride. First stop, an independent documentary at the […]

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Video Production for a Non-Profit: Part 3 “The Boys”

Video Production for a Non-Profit: Part 3 “The Boys”

Apex Video Productions is an award winning video production company in Greensboro that worked with the Non-Profit Agency Power Cross. This video production was very moving.

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How to Use Video to Not “Sell” to Your Customers

How to Use Video to Not “Sell” to Your Customers

None of us wants to listen to a sales pitch. What we really want is information. Traditional videos such as commercials are generally thought of as sales pitch, With my own daughters, I have told them that you can’t always trust what you see in TV commercials. I am sure that we have all purchased […]

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How to Use Video Production to Reduce Call Center Load

How to Use Video Production to Reduce Call Center Load

One of our new video clients told us that there is one call that their call center keeps getting: How do we install the Clamp Forever Duct System? Installers frmm around the country have issues figuring out how to install this system. Once you understand how to do it, it is a really easy system […]

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Video Production Tip: How to play your video from your iPad

Video Production Tip: How to play your video from your iPad

When we at Apex Video Productions spend hours of our creative and technical energy to make a video production look as high quality as possible, we cringe when clients ask for their video on DVD.  When, for the price of a cup of coffee, our clients can playback their video in HD quality from their iPad. […]

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Video Production for a Non-Profit: Part 2 “The Food”

Video Production for a Non-Profit: Part 2 “The Food”

As we know, non-profits can affect people in so many different ways. As we got to know the work that Power Cross was doing with the inner-city youth in Statesville, NC, we knew that we needed to shine a light on how many hungry kids there were in that small North Carolina town. Even though […]

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Video Production for a Non-Profit: Part 1- “The Dream”

Video Production for a Non-Profit: Part 1- “The Dream”

One of the greatest challenges for a non-profit is to have others understand their cause on an emotional level.  I’ve often heard non-profit leaders discuss the need to get their message out there so that people can really understand the difference they are trying to make in people’s lives. One such non-profit contacted us to […]

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Video Production to Showcase Your Service: Pura Vida Promotions

Video Production to Showcase Your Service: Pura Vida Promotions

Video production does not have to be costly or time consuming. Here is a great example of video production that was easy and effective.

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How many birds can you get from 1 Video Production?

How many birds can you get from 1 Video Production?

Recently, we were hired to videotape a leadership conference for women in Greensboro, NC.  Each of the three presenters are public speakers.  They viewed this conference as an excellent opportunity to have their presentation recorded.  So, we’re always thinking of: Let’s kill two birds with one stone – (Def: To manage to do two things […]

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How to Use Video Production to Promote Different Search Words

How to Use Video Production to Promote Different Search Words

We all have different keywords that we are trying to optimize in our online SEO (search engine optimization) strategies. The question has always been, “How do we use one video for all of these keywords?”  This is especially tricky because YouTube won’t let you upload the same video twice.  One option is to string out […]

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