One of our new video clients told us that there is one call that their call center keeps getting: How do we install the Clamp Forever Duct System? Installers frmm around the country have issues figuring out how to install this system. Once you understand how to do it, it is a really easy system [...]

When we at Apex Video Productions spend hours of our creative and technical energy to make a video production look as high quality as possible, we cringe when clients ask for their video on DVD.  When, for the price of a cup of coffee, our clients can playback their video in HD quality from their iPad. [...]

As we know, non-profits can affect people in so many different ways. As we got to know the work that Power Cross was doing with the inner-city youth in Statesville, NC, we knew that we needed to shine a light on how many hungry kids there were in that small North Carolina town. Even though [...]

One of the greatest challenges for a non-profit is to have others understand their cause on an emotional level.  I’ve often heard non-profit leaders discuss the need to get their message out there so that people can really understand the difference they are trying to make in people’s lives. One such non-profit contacted us to [...]

Video production does not have to be costly or time consuming. Here is a great example of video production that was easy and effective.

Recently, we were hired to videotape a leadership conference for women in Greensboro, NC.  Each of the three presenters are public speakers.  They viewed this conference as an excellent opportunity to have their presentation recorded.  So, we’re always thinking of: Let’s kill two birds with one stone – (Def: To manage to do two things [...]

We all have different keywords that we are trying to optimize in our online SEO (search engine optimization) strategies. The question has always been, “How do we use one video for all of these keywords?”  This is especially tricky because YouTube won’t let you upload the same video twice.  One option is to string out [...]

What exactly does a video producer do? Do they run around with a cup of coffee in their hand telling everyone what to do? Well, not exactly. Here’s a quick run down on the 4 things that you should know about a video producer: 1.) A video producer helps you to develop the content of [...]

I was quite surprised when Christopher wanted to both write and SING a new version of the “12 days of Christmas.” Instead of the 12 Days of Christmas, he wanted to sing about the 12 ways that video production can grow your business. I thought he was crazy and just being funny. But, oh no, [...]

I got the strangest call this past Saturday. Peter Grzan, the general manager of the Piedmont Club, called me and said “Sarah, this is Peter from the Club. Would you be willing to make a Gangnam Style video for me?” I was wasn’t sure how to respond to him. First, it was Saturday morning and [...]

Have you ever been in a situation where you revamped your brand and wanted an effective way to share your new brand’s message with your employees and the world? The Center for Creative Leadership recently completed a rebranding process and chose video as a key element to promote their new brand. They used the power [...]

I was at a networking meeting yesterday morning. I had the pleasure of talking with Marviette Usher about cleaning products. We both have small children and are interested [...]

I partnered with KPSR for our day long video shoot with Chris Daughtry. Chris is the lead vocalist and guitarist for the rock band “Daughtry” and was the fourth-place contestant on American Idol [...]

I recently had the pleasure of meeting with Bill Brown from BD Brown Communications. We had a fascinating discussion as to whether technology such as video production is expensive or not. During that conversation, Bill said something that really hit home for me. He said that his goal is to make technology an extension of [...]

Who loves being in front of a video camera? Like so many of our clients, they want a video to promote their business but they dread being on camera. I often here things like “I’m terrible on camera. I hate getting my picture taken. Do I have to be in the video?” This is always [...]

Finding sponsors for a fundraising event can be a difficult task for any organization. Often times, you try to develop an incentive package to entice them to donate to your cause such as promoting their company during your event, putting their logo on banners and printed materials, mentioning them as a sponsor in any social [...]

Part two of our short documentary series that chronicles our new inbound marketing campaign with Brown Advertising. In part 2, we check back in with Sarah from Apex Video Productions and Neil Brown from Brown Advertising, after one month doing inbound marketing/social media marketing. All of us at Apex were absolutely thrilled at the phenomenal [...]

Recently the crew at Apex Video Productions was able to use their time and talents to help a great cause, the first annual Arts for Life Princess Ball. This special event allowed Arts for Life patients and their friends and families to have a day where they could dress up like princesses and enjoy a [...]

We have officially taken the plunge into the social media world. We have partnered with Brown Advertising who will create an entire social media campaign for our company. This is such a fascinating process to us that we just had to make a video about it. Here is the first video about Apex Video Productions’ [...]

Check out the new video that we just completed for the Lexington City Schools! It was such a pleasure to capture some of the wonderful characteristics of this amazing school system.  Mr. Kriesky, their superintendent, wanted a video to showcase the school system to others. His main goals for the video were to attract new [...]