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How Can Video Help Train Clinical Researchers?

How Can Video Help Train Clinical Researchers?

An important part of any clinical research trial is that everyone is trained properly to carry out the trial. This gets even trickier if you have different sites that are carrying out the same trial. For Audentes Therapeutics (a biotech company), this issue became paramount as they prepared for their first clinical trial at multiple […]

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What? An Unscripted Commercial?

What? An Unscripted Commercial?

We convinced our client at Carolina Hearing Doctors to trust us in creating commercials for his business.  Yes, he was worried because we did not approach it in the typical way. Yes, he doubted his decision as we went along in creating the commercials.  But, he is absolutely thrilled with the end result.  Did it cost a lot less money than the traditional approach? Definitely!  Does the viewer feel sold to? No!  Does it come off genuine and real? Absolutely!  And, hopefully it makes the viewer want to know more about Carolina Hearing Doctors.  What do you think of their commercial?

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Being there for the 1st Ascent of Niagara Falls!

Being there for the 1st Ascent of Niagara Falls!

When people think of Niagara Falls they usually think about going over the falls in a barrel. Congratulations are in order to Will Gadd and Sarah Hueniken for becoming the first to ascend the world-famous falls. They climbed a 150 foot tall section of spray ice formed along the edge of Horseshoe Falls. Below I’ve […]

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A Slider Isn’t a Hamburger in Our Video Production World

A Slider Isn’t a Hamburger in Our Video Production World

I love to eat sliders.  They are the perfect food for this beautiful fall weather.  We grill them outside and throw our favorite toppings on them. As a video production family, a slider has another meaning.  It refers to putting our camera on long tracks that are up on stands and sliding the camera from […]

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5 Ways to Convince Your Boss to Invest in Video Marketing

5 Ways to Convince Your Boss to Invest in Video Marketing

You may understand all the benefits of video marketing and what it could do for your company.  But how do you get your boss (who has had no experience with video marketing) on board with your vision?  Here are a few ideas that might help convince your boss that video marketing is just what your […]

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4K Corporate Video Production: What is all the buzz?

4K Corporate Video Production: What is all the buzz?

There is all this talk and hype in the video production community about recording in 4K resolution.  The video production recording technology has advanced to a level where recording in 4K resolution is possible for broadcast, corporate and documentary productions.  I’m going to spend a little time discussing what 4K actually is, who is using […]

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What does a corporate web video cost?

What does a corporate web video cost?

This question is often the first question that a new client will ask.  They always want to know what it costs to have a corporate web video made.  As an owner of a Charlotte video production company, this question feels similar to me asking a real estate agent how much it costs to buy a […]

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How to Impress a Video Production Company

How to Impress a Video Production Company

We here at Apex Video Productions are all about 4 key phrases when it comes to video production. We call these the “Words to Impress your Video Company” and they are a key part of the vocabulary of video production. They make your video professional and differentiate it from any other video out there! 1.”Lower […]

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Video Marketing Tip Part 2: Video on your Website

Video Marketing Tip Part 2: Video on your Website

  If you wish to receive more information on video marketing tips, such as adding video to your website, contact our video production company in Charlotte today!

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How Can a Testimonial Video Help My Business?

How Can a Testimonial Video Help My Business?

Charlotte Video Production Company For any business owner, it’s important to take your website visitors and convert them into new customers.  One sure way  of doing this is to have your satisfied customers talk about your wonderful products and services.  When used properly, these videos will make your website more visually appealing and more “sticky”.  Sticky […]

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Watching videos can be good for your health

Watching videos can be good for your health

Yes, doctors will agree that watching videos can be good for your health.  Here at Apex Video Productions we truly believe in making videos that help people.  Sometimes we get a dose of our own medicine.  We recently did a “meet the doctor” type video for Blue Ridge Medical Group that highlighted one of their […]

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How to Use Video to Promote a Conference: Gilbarco Veeder-Root

How to Use Video to Promote a Conference: Gilbarco Veeder-Root

Creating a promotional video can be a great idea especially if your conference is a recurring event. For one of our clients, they have an annual conference. They decided to hire us to get some footage of the conference as well as interview some of the participants. We were really able to edit together a […]

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